Thirty Years of Turbulence - Chinese Enterprises

作者：admin  点击次数：79  发布时间：2026-01-08

Li Jingwei, who comes from a background as a member of the Sports Commission, came up with a "genius" idea of sports drinks. By chance, he heard that researcher Ouyang Xiao from Guangdong Sports Science Research Institute had developed a beverage that could quickly restore athletes' physical strength and be consumed by ordinary people, so he came to his door and requested cooperation. Under the leadership of Ouyang Xiao, an orange yellow beverage water was developed, which has a difficult to pronounce name - "Super Recovery Agent Sports Beverage". In fact, it is a beverage containing alkaline electrolytes.

The portrait of Li Jingwei, who created the myth of Jianlibao with his own hands

At that time, the Sanshui Distillery had a profit of only a few tens of thousands of yuan per year. Li Jingwei dared to set his sights directly on the Olympics, which was truly courageous. In April, the Asian Football Confederation will hold a meeting in Guangzhou, and Li Jingwei wants to bring drinks to this meeting so that he can have the opportunity to meet with people from the National Sports Commission. At this point, there is still no trace of the brand name, trademark, or packaging used for the beverage. At that time, there was already a brand called "Sijiang" in the factory, but Li Jingwei was not satisfied. He pondered and came up with a new name - "Jianlibao", which sounded catchy and had a hint of "health".