Thirty Years of Turbulence - Chinese Enterprises

作者：admin  点击次数：22  发布时间：2026-01-07

In March, Li Jingwei, the director of Sanshui County Distillery, suddenly set his sights on the 23rd Olympic Games to be held in Los Angeles, USA in August. He received a message that the National Sports Commission will hold a meeting in June to decide on the designated beverage for the Chinese delegation. At this moment, he has a new beverage that has not yet been launched on the market, and even the packaging and trademark have not been confirmed.

Li Jingwei was 45 years old that year. He lost his father and mother as a child and grew up in an orphanage. As an adult, he became the deputy director of the Sanshui County Sports Commission. In 1973, he was ostracized and sent to work as the director of a distillery in the county. That was a workshop factory with only a few rice wine barrels. After Li Jingwei went there, he worked hard to manage it and developed a beer production line. The strong beer he produced gradually gained a foothold in the local area. In 1983, Li Jingwei went on a business trip to Guangzhou and bought a bottle of Coca Cola in a can on the street. This was the first time he had ever tasted this beverage, and it was at this time that he suddenly had the idea of making a beverage. At that time, with the increasing popularity of Coca Cola in central cities, some small beverage factories had emerged in various places, and some even directly labeled themselves as "cola". Tianfu Cola, which appeared in Chengdu, Sichuan, was the first domestically produced cola beverage. Later, Shaolin Cola appeared in Henan, and West Lake Cola appeared in Hangzhou. According to data, there were already over 2000 various beverage factories in China at that time.