Thirty Years of Turbulence - Chinese Enterprises

作者：admin  点击次数：2  发布时间：2026-04-29

By 1993, the parent factory had to earn 5 million yuan in brand usage fees from Su Zengfu in a year, which exceeded its own production and sales profits. The result of the saying 'the child is bigger than the mother' was that the two sides gradually turned against each other. Su Zengfu decided to shake off Shuangxi and create his own 'Supor'. By 1999, it had taken away most of Shuangxi's market share, with a market share of over 48%. Su Zengfu smiled and said, 'I accidentally became a famous character.'

The rise and fall of Supor and Shuangxi is a common fate trajectory for many joint venture companies. From component matching, to whole machine commissioned production, to brand leasing, and finally being discarded as used "medicine residue", state-owned enterprises have shifted from being proactive to passive in joint ventures, gradually falling behind and eventually giving up the entire market. From a business strategy perspective, it is quite like "drinking a bitter pill to quench thirst".

Township enterprises almost always win battles against state-owned enterprises, but this does not mean that their growth will be smooth sailing. On the contrary, without any support from national policies, they will go through endless hardships.