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Thirty Years of Turbulence - Chinese Enterprises

作者:admin  点击次数:10  发布时间:2026-01-12

Obviously, this is a handwritten news release without any interviews or verification. The significant improvement in the performance of Chinese athletes has sparked a lot of speculation internationally, which is just one of the relatively friendly and humorous aspects. Unexpectedly, a reporter from Yangcheng Evening News who was interviewed with the team saw this news and skillfully rewrote it as "Chinese Magic Water" that swept Los Angeles. When this "overseas to domestic sales style" news was published in the evening newspaper, it was quickly and widely reprinted. "Chinese Magic Water" and "Oriental Witch" (a nickname for the Chinese women's volleyball team) complement each other, adding a mysterious pride to the already boiling Olympic fever. It really fits the psychological satisfaction of an Eastern nation that has just returned to the international stage. Jianlibao became known to the world overnight.

Li Jingwei had good luck like this. In 1984, Jianlibao's annual sales revenue was 3.45 million yuan, skyrocketing to 16.5 million yuan the following year and reaching 130 million yuan the following year. For the next 15 years, it remained the "number one national beverage brand". At the peak of demand, Sanshui County was filled with large trucks from all over the country coming to pull goods, and a truckload of Jianlibao labels was sold for 20000 yuan. The rise of Jianlibao signifies the arrival of spring in the Chinese beverage market. At the same time, stimulated by it, numerous beverage factories, food and health care products factories of all sizes have sprung up in the the Pearl River Delta, and the era of "the Pearl River water" and "Guangdong grain" invading China in the north has begun.

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