Thirty Years of Turbulence - Chinese Enterprises

作者：admin  点击次数：115  发布时间：2025-09-19

▲ "Beijing Brand" Color TV Assembly Line of Tianjin State owned Wireless Power Plant

Like Japanese companies determined to achieve great success in the Chinese market, Coca Cola, which has already established factories in China, has embarked on its long and enjoyable journey of conquering Chinese consumers. It seems that at first, Chinese people did not like the taste of cough syrup. At this moment, Coca Cola Company has once again shown people what product promotion is. Every weekend, Coca Cola staff hold colorful balloons with the Coca Cola logo and promote them in major shopping malls in Beijing. They buy a bottle of Coca Cola for 50 cents and give away a balloon or a pair of packaged chopsticks, creating a huge crowd. Those who conduct marketing research in the future believe that this is the first sales promotion activity in the modern Chinese market.

This promotional activity caused a great shock, and some newspapers and magazines in Beijing immediately published articles criticizing Coca Cola. This practice is called 'invading China and introducing capitalist management methods'; A daily newspaper also published an article in its internal reference section titled 'Coca Cola may not necessarily be Coca Cola', listing several charges against Coca Cola's entry into China. Soon, instructions came from above: Coca Cola was strictly restricted from being sold in the foreign community and "not allowed to sell a bottle to Chinese people".