Thirty Years of Turbulence - Chinese Enterprises

作者：admin  点击次数：32  发布时间：2025-08-23

Going to Shenzhen and Guangzhou was the entrepreneurial dream of young people back then

Siemens Germany also wants to test the waters in China, but its approach is obviously much more cautious. It did not rashly open branches or invest in building factories in China, but quietly conducted business in the form of informal offices. At the age of 33, Beiyinsi was sent from Hong Kong to Beijing and later became the President of Siemens China. He humorously said, "I used to see Beijing with a telescope in Hong Kong before, but I have never been here and I don't know what Beijing looks like." Because the company has not yet been registered in China, Beiyinsi cannot do business directly or go to the factory to meet customers directly. Every morning, he goes to the negotiation building near Beijing Zoo and Erligou, where there is a counter with many envelopes for different companies. If there is an envelope from Siemens, he will open it and there will be various requirements for different products inside. Siemens needs to provide a quotation, and then he will forward this information to Siemens' Hong Kong company, who will provide specific quotations and product catalogs. Only then can Beiyinsi continue negotiations. These negotiations were mainly conducted in Erligou, with Chinese machinery import and export companies and some military hospitals as negotiating partners. The factories that needed equipment actually did not understand how to deal with Beiyinsi. Beiyinsi's business was doing very well, reaching a deal of about 50 million marks in the first year. Three years later, Dr. Cask, the global president of Siemens, came to Beijing, and from then on, Siemens truly entered China.